Amazon Advertising Optimisation Services
Amazon Advertising Optimisation Services
Amazon PPC Ad account setup, management and optimisation services.
Amazon PPC Ad account setup, management and optimisation services.
The Impala advantage
We partner with large brands and niche players alike to help grow sales on Amazon via targeted advertising strategies.
Following a comprehensive analysis of your brand's Amazon category share and the strength of existing listings and ads we will recommend an account structure designed to drive cost-efficient growth.
Our philosophy is to scale ad accounts in a sustainable way: we identify keyword clusters, evaluate the sales potential considering factors such competing listings reviews, pricing and listing fit and then step-by-step grow your account beyond just brand search driven sales.
Success with Amazon ads hinges on many facotors: bid optimisation, keyword match type and search term fit are typically considered important.
To deliver exception results it is often required to go beyond advertising levers. A product detail page (PDP) that is not properly optimised is unlikely going to perform well in an ad campaign. For this reason we employ a holistic approach and identify weaknesses in Amazon product listings before we start running or optimising PPC ads.
Sales events such as Prime Day or Black Friday, but also seasonal sales periods are important for any brand selling on Amazon.
Many brands will leverage aggressive promotional strategies to benefit from a surge in traffic and spikes in conversion rates. From an advertising perspective, it is important to plan ahead for these events. Understanding purchase journeys, adjusting bids, changing keyword targeting and monitor budgets are tactical factors that need to be considered. At a strategic level it is important to evaluate elasticity of demand and to set discounts at levels that truly maximise profit and not just revenue.
The Impala advantage
We partner with large brands and niche players alike to help grow sales on Amazon via targeted advertising strategies.
Following a comprehensive analysis of your brand's Amazon category share and the strength of existing listings and ads we will recommend an account structure designed to drive cost-efficient growth.
Our philosophy is to scale ad accounts in a sustainable way: we identify keyword clusters, evaluate the sales potential considering factors such competing listings reviews, pricing and listing fit and then step-by-step grow your account beyond just brand search driven sales.
Success with Amazon ads hinges on many facotors: bid optimisation, keyword match type and search term fit are typically considered important.
To deliver exception results it is often required to go beyond advertising levers. A product detail page (PDP) that is not properly optimised is unlikely going to perform well in an ad campaign. For this reason we employ a holistic approach and identify weaknesses in Amazon product listings before we start running or optimising PPC ads.
Sales events such as Prime Day or Black Friday, but also seasonal sales periods are important for any brand selling on Amazon.
Many brands will leverage aggressive promotional strategies to benefit from a surge in traffic and spikes in conversion rates. From an advertising perspective, it is important to plan ahead for these events. Understanding purchase journeys, adjusting bids, changing keyword targeting and monitor budgets are tactical factors that need to be considered. At a strategic level it is important to evaluate elasticity of demand and to set discounts at levels that truly maximise profit and not just revenue.
Our global clients
Why work with us?
Why work with us?
Effective user guides are accurate, intuitive and compliant.
Why work with us?
Effective user guides are accurate, intuitive and compliant.
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